General Rental Center

How General Rental Center Went Paperless, Streamlined, and Storm-Proof with Renterra

By moving their business online and into the cloud, General Rental Center transformed operations, eliminated paper processes, reduced losses, and kept running even when a tornado hit their community.

Results

Modernizing Operations and Building Resilience

With Renterra, General Rental Center redefined how they operate. Paper processes were replaced with digital workflows, making day-to-day tasks faster and more reliable. Their new online storefront connected them directly with customers, while mobile-first access empowered staff to work from anywhere. When a tornado disrupted their region, their cloud-based system allowed the business to stay up and running without missing a beat. And by capturing photos and videos before and after every rental, they’ve dramatically cut damage losses—savings that alone have covered the cost of Renterra many times over.

Metrics

By the Numbers

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General Rental Center wanted more than just rental software—they wanted a way to modernize their operations and future-proof their business. With Renterra, they’ve been able to:

  • Streamline Processes – Routine tasks like contracts and scheduling are now automated and managed digitally.
  • Go Paperless – No more filing cabinets or manual paperwork; every process is faster and easier to track.
  • Stay Resilient – When a tornado hit, their team could keep working thanks to Renterra’s mobile and cloud-based platform.
  • Protect Assets – Before/after photos and videos provide clear documentation, preventing disputes and saving thousands in damage losses.
  • Serve Customers Anywhere – With digital access and online booking, they meet customers where they are, no matter the circumstances.
Payments and Invoicing

Bill Accurately. Get Paid On Time.

Send clean, branded invoices that reflect the exact equipment, fees, and rental terms your customer received. Renterra automatically pulls pricing and usage from each order—so your team doesn’t have to.

Let’s make rentals easier

See how Renterra helps you work faster, get paid quicker, and keep your team on the same page.