Pricing that fits your fleet.

Simple, transparent plans with the features you need, at the size you’re at, when you’re ready for them.

Book a Demo

Starter

For new and small operators getting off spreadsheets.

Everything you need to run the day-to-day, free to start.

Free

Self-serve signup

Up to 20 Rental Inventory Items
Complete Mobile App
Unlimited Team Members

See All Starter Features

Operations

Up to 20 Rental Inventory Items
Text and Email Quoting
Contract E-Signatures
Orders, Inventory and Customers
Yard View
Maintenance and Service
Complete Mobile App

Finance and protection

Invoicing and Checkout
Analytics and Reporting
Accounting and Tax Reporting

Support

Unlimited Team Members
Full Access to Help and Training Center
24/7 AI Agent Support
Email Support

Integrations

Google Maps · TaxJar

Core

For growing operations that need more than the basics.

All the rental features you need to take your operation to the next level.

$6,000

per year, per location

Book a Demo

21–300 Rental Inventory Items
Dispatch Scheduling, Calendar and Driver Assignment
Integrated Storefront and Customer Portal

See All Core Features

Everything in Starter, plus:

Operations

21–300 Rental Inventory Items
Dispatch Scheduling, Calendar and Driver Assignment
Purchase Orders and Parts Management
Custom Inspection Checklists
Scheduled Maintenance

Growth

Integrated Storefront and Customer Portal

Finance and protection

Integrated Payments
QuickBooks Online Sync
ID Verification (License Scanning)
GPS Tracking and Telematics

Communications

Two-Way Text and Email

Support

Dedicated Onboarding and Account Manager
Unlimited Employee Training and Retraining
Live, US-Based Support
Dedicated CPA for Initial Setup
Inventory and Customer Data Migration

Integrations

Payment Processing (Tilled) · QuickBooks Online · Vouched · Supported Telematics (Hapn, TrackUnit and More)

Pro

For established operations competing head-to-head with the nationals.

Everything a business needs to run at national scale.

$10,000

per year, per location

Book a Demo

Unlimited Rental Inventory Items
Contractor and Permit Prospecting
Advanced Telematics (e.g., Geofencing, Live Links)

See All Pro Features

Everything in Core, plus:

Operations

Unlimited Rental Inventory Items
Barcode Scanning
API and MCP Access

Growth

Contractor and Permit Prospecting
Website Chat
Additional Storefront Setup and Custom Elements

Finance and protection

Advanced Telematics (e.g., Geofencing, Live Links)
Custom Roles and Permissions

Communications

Integrated Phone Communications*

Support

Everything in Core Support
Historical Data Migration – From Supported ERPs

Integrations

Rouse · Avalara · Claude and ChatGPT (via MCP) · SmartEquip (coming in 2027)

*Pass-through carrier costs may apply for Renterra-provided or ported numbers.

Choosing a plan

Which plan fits your yard?

Start with your rental inventory count. You can move up any time without switching systems.

Up to 20 Items

Starter

Free and self-serve. Quote, sign contracts and send invoices from day one.

21–300 Items

Core

Dispatch, your own storefront, telematics and a real person to call.

300+ Items

Pro

Unlimited inventory and the tools to compete with the nationals.

On every plan

The whole rental operation, from day one

Every feature below is included in every plan, from Starter to Pro.

Unlimited Team Members

Give your whole crew access, from the counter to the drivers.

Complete Mobile App

Run orders, inventory and the yard from your phone.

Quotes and E-Signatures

Send quotes by text or email and get contracts signed on any device.

Invoicing and Checkout

Send invoices and check customers out in one place.

Reporting and Accounting

Analytics, accounting and tax reporting built in.

World-Class Support

People who know rental, ready to help, plus full access to our help and training center.

Add-on for Core and Pro

Layer on more when you're ready

Run your marketing from the same place you run your rentals.

Marketing Suite

Core and Pro

Google and Meta ads management, plus email and SMS marketing. Run campaigns without leaving Renterra.

Pricing from our sales teamLearn About the Marketing Suite

Compare plans

Every feature, side by side

Pick a plan to see what it includes.

Feature	StarterFree	Core$6,000/yr per location	Pro$10,000/yr per location
Scale
Rental Inventory Items (Serialized and Bulk)	Up to 20	21–300	Unlimited
Sale Items	Unlimited	Unlimited	Unlimited
Advanced Inventory (e.g., Parts, Kits, Slots)	Not included	Unlimited	Unlimited
Team Members	Unlimited	Unlimited	Unlimited
Operations
Quoting, Orders and Yard View	Included	Included	Included
Contract E-Signatures	Included	Included	Included
Maintenance and Service	Included	Included	Included
Complete Mobile App	Included	Included	Included
Dispatch Scheduling and Driver Assignment	Not included	Included	Included
Purchase Orders and Parts Management	Not included	Included	Included
Custom Inspections and Scheduled Maintenance	Not included	Included	Included
API and MCP Access	Not included	Not included	Included
Barcode Scanning	Not included	Not included	Included
Growth
Integrated Storefront and Customer Portal	Not included	Included	Included
Contractor and Permit Prospecting	Not included	Not included	Included
Website Chat	Not included	Not included	Included
Marketing Suite: Google and Meta Ads, Email and SMS	Not included	Add-on	Add-on
Finance and protection
Invoicing, Checkout and Reporting	Included	Included	Included
Integrated Payments	Not included	Included	Included
QuickBooks Online Sync	Not included	Included	Included
ID Verification	Not included	Included	Included
GPS Tracking Integrations	Not included	Included	Included
Advanced Telematics (e.g., Geofencing, Live Links)	Not included	Not included	Included
Custom Roles and Permissions	Not included	Not included	Included
Communications
One-Way Communications (e.g., Send a Contract or Quote)	Included	Included	Included
Two-Way Text and Email	Not included	Included	Included
Integrated Phone Communications*	Not included	Not included	Included
Support
Help and Training Center	Included	Included	Included
Unlimited Employee Training and Retraining	Not included	Included	Included
Dedicated CPA for Initial Setup	Not included	Included	Included
Inventory and Customer Data Migration	Not included	Included	Included
Historical Data Migration – From Supported ERPs	Not included	Not included	Included
Support Channels	24/7 AI agent and email	Live, US-based, with an account manager	Everything in Core

*Pass-through carrier costs may apply for Renterra-provided or ported numbers.

“We grew 50% in the last year, in large part thanks to Renterra.”

Great Lakes Lifting Solutions · Read the case study

Questions

Pricing questions, answered

Don't see yours? Talk to our team.

Is Starter really free?

Yes. Starter is free with self-serve signup. It covers up to 20 rental inventory items and includes unlimited team members, with no contract and no credit card required.

What counts as a rental inventory item?

Each serialized asset counts as one item, and so does each bulk item, no matter the quantity. For example, a single excavator is one item, and ten 36-inch buckets tracked as a bulk item is also one item. Sales and parts inventory don’t count toward your total. Item limits apply across all your locations combined.

What happens when I go over 20 items?

You move up to Core, which covers up to 300 items. Your data, team and settings come with you, so there’s nothing new to learn. You also unlock everything Core includes, like an integrated storefront and customer portal, integrated payments, driver’s license scanning and more.

How are Core and Pro priced?

Core is $6,000 per year per location. Pro is $10,000 per year per location. Both include dedicated onboarding, an account manager and live, US-based support.

Is there a limit on team members?

No. Every plan includes unlimited team members.

Is there a limit on how much training my team gets during onboarding?

No. Core and Pro customers get a dedicated account manager who works with your team throughout onboarding, with unlimited training and support until everyone’s comfortable.

What does it mean to have a dedicated CPA for initial setup?

We have a CPA on staff who meets with your team to make sure your accounting is set up right from day one. That includes your accounting integrations, chart of accounts and how transactions flow into your books, so your numbers are clean from the start.

Can you help me move my historical data?

Yes. On Core, we migrate your customer and inventory data from your current system. If you also want detailed transaction history brought over from your legacy system, that’s included with Pro.

What is the Marketing Suite?

An optional add-on that runs your Google and Meta ads, email and SMS campaigns from inside Renterra.

Find the plan that’s right for your business

Book a demo and we’ll show you how Renterra fits your yard today, and which plan makes sense as you grow.

Book a Demo

Pricing that fits your fleet.

Plans

For new and small operators getting off spreadsheets.

For growing operations that need more than the basics.

For established operations competing head-to-head with the nationals.

Which plan fits your yard?

Up to 20 Items

21–300 Items

300+ Items

The whole rental operation, from day one

Unlimited Team Members

Complete Mobile App

Quotes and E-Signatures

Invoicing and Checkout

Reporting and Accounting

World-Class Support

Layer on more when you're ready

Marketing Suite

Every feature, side by side

Pricing questions, answered

Find the plan that’s right for your business